Why Riders Choose Pinarello
World Tour pedigree. Italian craftsmanship. Race-proven geometry.
World Tour Heritage
Pinarello has powered more Tour de France victories than any frame in the modern era.
Italian Craftsmanship
Designed in Treviso, Italy. Asymmetric frames, ONDA forks, race-tuned ride quality.
Built For You
Dogma F, Prince, X-series, Paris, Grevil, Nytro e-road. We help you pick the right one.
East Tennessee's Pinarello Source
If you're in the Tri-Cities, Johnson City, Bristol, or coming in from Abingdon or Greeneville, we're your closest authorized Pinarello dealer.
We can order any Pinarello model, help you figure out which geometry fits your riding style, and do a proper bike fit before you roll out the door. We're not here to sell you the most expensive one. We're here to put you on the right one.
We stock what we can and order what we don't. If you know what you want, we'll get it. Still deciding between the Dogma F and the Prince? Stop by. That's exactly the conversation we enjoy having.
Models We Order
From flagship race bikes to all-road and gravel.
Stop by. We'll figure out what's right for you.
Bring your current bike if you want something to compare. No pressure.