The only Pinarello dealer between Nashville and Charlotte.
That's a five-hour drive in either direction, or fifteen minutes to Center Street. Pinarello and Look can't be bought online, only through dealers. Around here, that's us.
And the part that surprises people: a Pinarello often costs about the same as a comparable Trek or Cannondale. Come see one in person.

Dealer-only performance
You can't buy these online, only through a dealer. We're the only Pinarello dealer between Nashville and Charlotte.
- Pinarello
- Italian road and gravel with real race pedigree. Brian calls it "Ferrari and NASA."
- Look
- French performance road. Premium carbon and pro pedal systems.
Road & mountain
The everyday lineup: road, mountain, gravel, hybrid, and e-bikes.
- Trek
- Our dealer partner for 15 years. The full range, and the all-arounder.
- Cannondale
- Race-proven and durable, without dealer-only pricing.
- Marin
- Trail, gravel, and urban, including e-assist. Punches above its price.
E-bikes
Three of the top five American e-bike brands, and nobody else in the Tri-Cities carries them.
- Aventon
- Commuters, cruisers, and full-power e-mountain bikes with smart, connected displays.
- Urtopia
- Carbon-fiber smart e-bikes around 38 lbs, among the lightest you can buy.
- Mokwheel
- All-terrain e-bikes and three-wheel e-trikes with torque-sensor power.
Wheels
The upgrade you feel on the first ride.
- Boyd Cycling
- Hand-built carbon and alloy wheelsets, made in South Carolina.
And we service every brand, not just these
Giant, Specialized, Canyon, Walmart, Amazon, the brand from the shop that closed. Bring it in. See services
Brian on the brands
Want to talk through which brand fits you? Call (423) 247-2751 or send a message.
